← Back to portfolio

Make life softer.

Published on 23rd May 2018

When a small boutique in historic downtown Bend changed owners, it was a perfect opportunity to tune up the branding. the shop offered bath and body products, candles, pajamas, silk pillowcases...the perfect destination to find a special gift.

How did we distill that down and capture the essence of this special shop? By talking less about the products, and more about how those products make people feel. What came through is a list of simple phrases now used throughout the blogs, the marketing, and the website, that convey what shoppers really are seeking and can find at this boutique: